This was written in response to a West Side Moms discussion regarding this NYT article about the Department of Health and Human Services’ new campaign about breastfeeding. (link requires free registration) Here’s a (well-written, IMO) analysis of the problems with the campaign and article.
I’m going to give another perspective… 
My mom’s generation was guilted into formula. “It’s convenient. It’s good for baby.” I was a formula fed baby. My uncle was a pediatrician so my parents were able to get their formula for nearly free when we were infants. People raised an eyebrow when they saw a mother breastfeeding. THEY STILL DO TODAY!
There is a black box label on every cigarette pack in America. Do people still smoke? In DROVES. 
Let’s face it, Americans, as a whole, don’t care about their health. We smoke. We overeat. We don’t exercise. Even though we know what *is* healthy, we still won’t actually do it.
We are SELFISH pigs. And we don’t even just harm ourselves.
Pregnant women all over America drink alcohol excessively. Smoke. Do drugs. Despite all the warnings and campaigns, they still do it!
The recommendation for breastfeeding for at least 6 months and preferably for the first year has long been around.
Okay, yes, Zander nursed like a champ from day one. Zevan was a different story. There were a few visits with the lactation consultant right after his birth in the hospital and a couple more in the weeks after we got home before we got things right. Sure, I supplemented with formula sometimes, and was glad I had access to it. But for 13 months and 16 months, my boys had breastmilk.
In my personal experience, for every mom that has struggled and done everything she could to breastfeed, before turning to formula, there are exponentially more that turn to formula out of convenience after either no attempt or a half hearted one at breastfeeding. They don’t want to read Nursing Mother’s Companion. They don’t want to try fenugreek. They want the “easy” way out. So what if it costs so much?
You won’t find these women on Mothering.com, of course. But you’ll find them in mom’s groups all over the place. Even right here in Colorado Springs.
If you’ve tried to nurse and you can’t, then you can’t. You can take pride in knowing that you did everything you could and it didn’t work out. There is no shame or guilt in that.
But more women don’t even try. They don’t want to try. And that’s a shame.
Yes, the campaign is heavy handed and alarmist and over the top. Guidelines and recommendations don’t work for the general public. Threats and warning might. To be honest, a reality show would be even more effective. “A Breastfeeding Story” “Lactation Nation” 
“Honey, we’re killing the kids” has raised more awareness than any public service announcement. 
Of course I don’t think they should label formula as risky or dangerous. But I wouldn’t mind seeing the breastfeeding recommendations on cans of formula.
In fact, isn’t there a brand of formula that actually has a “Breast is best, but if you can’t breastfeed, Brand X is the closest to breast milk” type slogan?
My hope is that this campaign can help make breastfeeding the norm, not the anomaly. That it could help push forth legislation for employers to provide a non-bathroom area for lactating employees to pump and/or nurse their children. Insurance coverage for lactation consultants and breast pumps.
My point is, even with this campaign being so over the top, people are going to do what they want anyway. Even if you had to get a prescription for formula, doctors would write them if you asked for it. They schedule unwarranted C-sections, don’t they? 
It’s interesting to me that this issue comes up around the same time that Ferber is re-clarifying his getting your child to sleep method and adjusting his stand on co-sleeping. Is the natural parenting grassroots movement taking hold? Or is it something more
Hot topic? For me, obviously. I don’t see this as something to fight with each other about. It’s just an attitude we need to change.
I hope you can read this as passionate, not preachy… 